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26-29 May 2015
Europe/Berlin timezone
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29-01 - IS Teaching Cases


Location: Fürstenberghaus
Address: Domplatz 20-22 48143 Münster Germany
Room: F153
Date: 28 May 13:30 - 15:30


Teaching cases provide an additional outlet for researchers to publish material from their case study sites. Teaching cases provide rich descriptions of real situations which can be used to stimulate classroom discussion. The IS discipline is well known for its use of cases in teaching. For nearly 20 years, leading conferences, including ECIS, have regularly included refereed teaching case tracks. ECIS 2015 is interested in teaching cases that address a variety of issues related to the IS field from different angles including the development, management and use of information systems and technologies in business, government and non-profit contexts. Consistent with the conference theme of The Networked Society, the Teaching Cases track will welcome submissions that can be used to help instructors teach and students learn about the ways in which daily life and the working world are being transformed under the influence of increased digitization and networking. Hence, cases that explore networking, and mobile, personal, social and virtual technologies will be particularly welcome. Cases are expected to include organisational, strategic, management and social issues, as well as technical issues.


  • Session 1
    • Willcocks, Leslie (London School of Economics and Political Science)

Timetable | Contribution List

Displaying 4 contributions out of 4
Type: Teaching Case Session: 29-01 - IS Teaching Cases
Track: 29 - IS Teaching Cases
In 2011, the CEO of Atos, Thierry Breton, announced an unprecedented move for Atos. The global information services giant become a “zero” email company with the objective of eradicating internal e-mail use and replacing it with blueKiwi – enterprise social network software. This case serves to teach the challenges and key lessons behind the social collaboration transformation in a large orga ... More
Presented by Mario SILIC on 28/5/2015 at 12:30
Type: Teaching Case Session: 29-01 - IS Teaching Cases
Track: 29 - IS Teaching Cases
In 2010, FC Bayern München, one of the world’s most successful soccer clubs, had just finished a successful season from a commercial perspective as well as on the field. With regard to its digital ser-vice portfolio, FC Bayern München had successfully established digital content distribution and an ecommerce platform. However, European competitors already had attracted large crowds on social m ... More
Presented by Matthias SÖLLNER, Jan Marco LEIMEISTER on 28/5/2015 at 12:00
Type: Teaching Case Session: 29-01 - IS Teaching Cases
Track: 29 - IS Teaching Cases
The Internet and social media are transforming sports marketing. Historically television broadcasting was the main source of revenue for elite sports teams, leagues and sports federations. This is now changing because the Internet creates new possibilities for the distribution and consumption of sporting events. Social media is creating new forms of communication between fans, athletes, teams and ... More
Presented by Christopher HOLLAND on 28/5/2015 at 13:00
Type: Teaching Case Session: 29-01 - IS Teaching Cases
Track: 29 - IS Teaching Cases
In times of high market transparency and rapidly evolving technologies, customer requirements are constantly rising and long-term customer loyalty is hard to achieve. Therefore, enterprises have spent enormous efforts on professionalizing their customer relationship management (CRM). Complaint management holds a key position in CRM, since it helps restoring customer satisfaction and repurchase int ... More
Presented by Florian JOHANNSEN on 28/5/2015 at 11:30
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