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26-29 May 2015
Europe/Berlin timezone
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18-01 - Business Models


Location: Fürstenberghaus
Address: Domplatz 20-22 48143 Münster Germany
Room: F234
Date: 29 May 09:00 - 10:30


The purpose of this track is to explore new ways of seeing and theorizing Information Systems (IS) in a digitized world using the business model concept. The concept provide a holistic perspective on the role of IS. Rapid developments in information and communications technology (ICT) and digitization have fostered challenges and changes to existing firms and have provided new opportunities to digital startups such as Zalando, Spotify, EA games, and Skype. These young and upcoming firms are driving innovation by utilizing ICT and thereby changing the economic landscape by creating new markets and industries as well changing the existing ones. These firms are creating new types of value for their customers and thus are able to attract an increasing number of customers on a daily basis. They also introduce new business processes, for instance, for how to sell, market, and pay for products and services and for where to perform business processes. Traditional businesses particularly in retail are struggling to create viable business models for multichannel retail, while newer players without bricks-and-mortar legacy are winning an increasing share of consumers’ wallets. Still, also many of these online players (e.g. and Zalando) are yet to make profits. In this realm, the business model concept has rapidly been gaining attention in IS research (Al-Debei and Avison 2010; Clemons 2009; Clemons et al. 2013; Deodhar et al. 2012; Hedman and Kalling 2003; Veit et al. 2014) since it has the potential to understand current and emerging digitized and data-centric businesses and enables designing or understanding successful business logic (Amit and Zott 2001; Zott et al. 2011). Its relevance is emphasized in the research manifesto of Chesbrough and Spohrer (2006). They state that “any useful answers to ‘why companies and industries vary in their productivity’ or ‘why value migrates to different parts of the stack’ will invariably involve [...] business models…”. This track seeks to foster the discussion around the topic of business models and the contributions it might bring to the understanding of ICT-driven entrepreneurship and the IS discipline in a digitized world. Hence, it answers the call to deeply understand the “marriage” of ICT and innovative new ventures (Del Giudice and Straub 2011). It thereby aligns well with the conference theme “The Networked Society” by exploring the new chances, challenges and opportunities brought up through the strengthened network effects by digitization from a business model perspective. Submissions are encouraged from all theoretical and methodological perspectives drawing from IS, strategic management, and related disciplines. Authors must clearly outline why their study is new and interesting for IS research and practice. It is required that submitted articles break new ground and significantly contribute to or extend the existing IS literature.


  • Session 1
    • Hedman, Jonas (Copenhagen Business School)

Timetable | Contribution List

Displaying 3 contributions out of 3
Type: Complete Research Paper Session: 18-01 - Business Models
Track: 18 - Business Models
Despite the widely recognized importance of continuous business model development for achieving product market fit, very little remains understood about efficient methods that may support this process in the context of nascent IT ventures. Contributions for supporting value proposition development, especially in the popular field of open innovation, have largely focused on well established firms a ... More
Presented by Oliver Francis KOCH on 29/5/2015 at 7:00
Type: Complete Research Paper Session: 18-01 - Business Models
Track: 18 - Business Models
We introduce the sharing economy as an IT-enabled phenomenon that is distinct from existing socioeconomic modes of interaction. While research on the consumer perspective is growing, studies examining the complementary organizational perspective seem to be lagging behind. Our study therefore aims to investigate the firm stance by analyzing how successful sharing economy organizations manage their ... More
Presented by Amelie SACH on 29/5/2015 at 8:00
Type: Complete Research Paper Session: 18-01 - Business Models
Track: 18 - Business Models
This paper proposes a revision of the multichannel concept as it has been applied in previous studies on multichannel commerce. Digitalization and technological innovations have blurred the line between physical and electronic channels. A structured literature review on multichannel consumer and firm behaviour is conducted to reveal the established view on multichannel phenomena. By providing empi ... More
Presented by Manuel TRENZ on 29/5/2015 at 7:30
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