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26-29 May 2015
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28-01 - Media Management


Location: Fürstenberghaus
Address: Domplatz 20-22 48143 Münster Germany
Room: F234
Date: 27 May 11:00 - 12:30


Media management is a relatively new research field. It emerged in response to the growing interest showed by scholars in the profound developments underway in the media, communication and technology industry. Its primary academic journals were founded recently – The International Journal of Media Management in 1998 and the Journal of Media Business Studies in 2004 – while teaching activities really took off around the turn of the millennium when a variety of media management courses appeared all over the world. The field is acquiring critical mass in terms of students and scholars, however an accepted set of theoretical foundations has yet to be established. A large stream of work has been carried out on media firms’ strategy. Rationalist models from the industrial organization school have mainly been applied. However, organizations are complex systems and both technology and irrational factors play an important role in influencing their performance. In order to understand media organizations more adaptive and interpretative concepts need to be applied when conducting research. The adaptive school focuses on strategic change, how change unfolds and why. Shifts in strategy require shifts in the organization, therefore in structures, people and processes. If models of the rational school try to identify the right strategic positioning for a sustainable competitive advantage, concepts of the adaptive school seek to find the systems and processes that enable dynamic strategic positioning, and solve the tensions that might arise. Operating in a highly dynamic environment adaptive approaches are therefore extremely important for media firms to accommodate the dualities and dilemmas that a changed environment can provoke. Media firms face the central tension between the need to optimize and to innovate. Innovation is constantly needed as audiences are fragmenting and demand is more and more volatile. At the same time mechanism must be developed in order to allow maximum returns from investments and a multiplatform exploitation of content. Information technology plays a key role within this context. Newly emerged forms of news and, more in general, knowledge gathering, dissemination and consumption have been challenging traditional economic and working models during the past decade. These new forms are driven by mass creativity, interactive rather than passive consumption of media, erosion of industrial control over the means of production and the development of highly accessible new communication technologies. The implications of these emerging modes of practice have enormous potential for constructive growth and increased competitiveness within our economic system. These advantages are mirrored by social benefits. Access to mass communication and news media potentially allows an open exchange of knowledge, the sharing of wealth creation, and therefore curtails social and economic injustices. In traditional mass media the production of media content is undertaken by professionals and distributed through proprietary platforms such as TV and newspapers for example. Although this mode still dominates, it now competes with new media where content is often user-generated, produced by non-professionals, and accessed through open platforms found on the Internet. There are technical, social, economic, institutional, and legal drivers behind this form of content provision. Technical drivers include increased broadband availability, which allows new ways to publish and distribute content. A demographic shift towards age groups with substantial ICT skills, and the willingness of people to engage online as well as to reveal personal information belong to the social drivers. The economic drivers include lower costs of peripherals and Internet connections, increased possibilities for venture capital and other investments opportunities leading to the development of new business models. These changes have precipitated flexible licensing and copyright schemes such as Open Source and Creative Commons license approaches, and served as an example of institutional and legal drivers for creating and sharing content. The evolution of technology has transformed media into a social but also very individualized phenomenon and experience. Media are therefore an interesting and worthwhile research object for both media and information technology scholars. Besides strategic management, innovation and technology management theories as well as concepts from disciplines such as sociology and psychology can be applied in order to better understand the impact of social media on the development of new business models, and on media users’ and consumers’ behaviour. This track aims therefore at merging media management as well as information management and systems researchers to stimulate discussion around the current status as well as the future development of media from a technological, managerial, business as well as social point of view. Our understanding of media includes both traditional and new media industry sectors, such as television, publishing, radio, ubiquitous/ambient media, advertising, social media, motion pictures, 2D/3D graphics, online video, semantic media, web-media, digital games, and the wider context of digital media. We seek to analyze on one hand (a) the media industry through a technology, information management and organizational perspective, and on the other hand (b) the role of information systems across the various value chain and business development activities of a media firm. Furthermore, we would like to assess and enhance the transfer of methods, research, and business models from electronic media industries to other industrial areas.


  • Session 1
    • dal Zotto, Cinzia (Université de Neuchâtel)

Timetable | Contribution List

Displaying 3 contributions out of 3
Type: Complete Research Paper Session: 28-01 - Media Management
Track: 28 - Media Management and Information Systems
Social media allow journalists to incorporate additional information into their journalistic inquiry. However, journalists often cannot be certain of the quality of information from social media. IS research has yet to sufficiently address this issue. Most notably, there is no information system that supports searching for social media content about a specific topic while considering journalistic ... More
Presented by Thomas KILIAN on 27/5/2015 at 9:30
Type: Complete Research Paper Session: 28-01 - Media Management
Track: 28 - Media Management and Information Systems
The media industry has been struggling to create sustainable business models for news content in the digital era. While the collapse of the traditional business models can be largely attributed to the rise of information technology, it can also assist in creating new once. Technological advances allow online merchants to offer a variety of personalization features, enabling them to tailor their of ... More
Presented by Michael WESSEL, Ferdinand THIES on 27/5/2015 at 10:00
Type: Complete Research Paper Session: 28-01 - Media Management
Track: 28 - Media Management and Information Systems
Monetizing their users’ personal information instead of charging a fee has become an established revenue model for platform operators—a new form of media companies specialized in aggregating, managing, and distributing user-generated online content. However, the commodification of privacy leads to privacy concerns that might be a risk for such businesses. Thus, a new approach is to focus on co ... More
Presented by Michel SCHREINER, Thomas HESS on 27/5/2015 at 9:00
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