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26-29 May 2015
Europe/Berlin timezone
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Contribution Complete Research Paper

Fürstenberghaus - F103
21 - Sustainably Digital

Social Media in the Context of Development: A Case Study of Dutch NGOs


  • Anand SHEOMBAR
  • Cathy URQUHART

Primary authors



This paper presents views of six Dutch development NGOs on possibilities and threats of social media for their work. A systematic analysis of the literature and the systematic analysis of the interviews yield an interesting theoretical framework in which social media characteristics are cross-referenced with NGO organisational characteristics. The resulting preliminary framework of emerging themes suggests that potential disadvantages associated with social media use may impede the organisational use. Fur-thermore it is suggested that potential organisational uses of social media may motivate use and adaptation of the social media use to a development context. It is also suggested that disadvantages attributed to social media may influence the use or non-use of social media for particular developmental activities.