Contribution Complete Research Paper
Fürstenberghaus - F103
21 - Sustainably Digital
Social Media in the Context of Development: A Case Study of Dutch NGOs
- Anand SHEOMBAR
- Cathy URQUHART
- Anand SHEOMBAR (HU University of Applied Sciences)
This paper presents views of six Dutch development NGOs on possibilities and threats of social media for their work. A systematic analysis of the literature and the systematic analysis of the interviews yield an interesting theoretical framework in which social media characteristics are cross-referenced with NGO organisational characteristics. The resulting preliminary framework of emerging themes suggests that potential disadvantages associated with social media use may impede the organisational use. Fur-thermore it is suggested that potential organisational uses of social media may motivate use and adaptation of the social media use to a development context. It is also suggested that disadvantages attributed to social media may influence the use or non-use of social media for particular developmental activities.