Important: This instance is deprecated and will be closed soon! Please visit this platform
26-29 May 2015
Fürstenberghaus
Europe/Berlin timezone
Home > Timetable > Session details > Contribution details

Contribution Complete Research Paper

Fürstenberghaus - F4
17 - Service Innovation, Engineering and Management

Customers' Intention to Use Digital Services in Retail Banking - An Information Processing Perspective

Speakers

  • Enrico GRAUPNER
  • Alexander MAEDCHE

Primary authors

Co-authors

Description

Service digitization increasingly impacts work and life. A frequent example is Internet banking. While customers act independently from time and space constraints, banks benefit from significantly lower transaction costs compared to branches. However, customers use online channels for distinct transactions and favor physical interactions with bank advisors for others. To understand the underlying drivers for the intention to use digital banking services, we derive a research model that is theoretically grounded in the Information Processing View. It is validated in a quantitative study with 338 evaluations among retail banking customers. The results indicate that customers’ information requirements and process risk negatively impact intended digital process use. In contrast, process experience positively impacts the intended digital process use. This paper is, to our best knowledge, the first to explore the role of information requirements and process-specific characteristics in detail. It guides practitioners in establishing more effective and efficient digital banking services.